If we look at the trends on Google Books, we discover that books tend to favor the hyphenated form, but one should take into account that on average books tend to be more conservative than common use. Such spelling has become accepted also by some more linguistically conservative sources like The Wall Street Journal and The Economist (which uses both forms). Nevertheless, it is worth noting that, TechCrunch, the bible of tech, as well as several other top tech media like Wired and TheNextWeb, use ‘startup’. The form ‘startup’ would just be a vernacular term of growing popularity. Grammar purists, widely supported by prominent media and trusted style and grammar sources (namely: The Chicago Manual of Style, the Oxford English Dictionary, the Merriam-Webster Dictionary, the BBC, the New York Times and many others) consider the hyphenated version to be grammatically correct. The two terms have been fighting each other for some decades and the war isn’t over yet. The two real candidates are ‘ start-up’ and ‘ startup’. It has 0 hits on Ludwig : please avoid it. It’s an inexistent word have that hurt my eyes. ‘ StartUp’ is used only by designers that show creativity only when it comes to grammar. ‘Start up’ is never a noun and you can’t use it to indicate a company. ![]() If you are using it as a verb then go for ‘start up’. ![]() ‘ Start up’, with a space in between ‘start’ and ‘up’ is a phrasal verb that means to begin or to rise suddenly. Nevertheless, you probably want to know which one of the above-mentioned alternative spelling is the correct one – or at least acceptable – for your next pitch, application for funding, article or blog post. Whether you spell it ‘start-up’, ‘ startup’, ‘ start up’, or ‘ StartUp’ most likely won’t make any difference in the success of your business – you can write it wrong and succeed, or write it correctly and fail. The tech scene is innovative in all aspects, not least in the linguistic one.
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