![]() ![]() You need to include anything your future partners might think of and then some. Write a Detailed Media Kit CopyĪ strong social media kit can have over 20 pages. Some can help you figure out stats like email open rates, average downloads, comments, and social media reach. There are several social media analytics tools you can use instead of manually scouring your social media platforms. Honesty is crucial when building stats for social media kits, so it’s okay if one social media platform has more presence that the others. They can reflect the amount of time you’ve spent getting closer to your audience and winning their attention on social media. This includes data from social media platforms like Twitter, Facebook, Instagram, Linkedin, and YouTube. Things like the number of followers, subscribers, and views are important stats for large enterprises, small companies, and bloggers. That means you’ll have to gather all the social media stats highlighting just how impressive your social media presence is. You need a social media kit that showcases your achievements on all social media platforms. They might use graphic design tools, page builders, and image editing software, which require hex codes, to create unique content. Now that you’ve picked your signature colors, you’ll need to keep each color’s hex codes ready for when your design team needs them. Is there a color combination you’ve always loved that can relate to your company’s journey and mission? ![]() When you first mapped out the foundations of your company, what colors did you and your partners imagine? PsychologyĬolors can affect the way your audience perceives your brand or business.įor example purple conveys luxury and wisdom, while orange conveys warmth and courage.Ĭhoose colors that are authentic to your brand. ![]() Chances are, they did their own research before choosing the colors of their social media kit. What are their color schemes?Ĭheck their social profiles and platforms to get some good ideas. Market ResearchĮvery niche, including yours, has industry leaders. There are three main factors when choosing colors for your social media kit. With the right colors built into your social media kit, your target audiences can recognize your brand a mile away. Regardless of what social media channels you prefer, everything you create and post should have a unified color scheme. That’s the power of colors in brand recognition! What’s the first brand that comes to mind when you imagine a blue sign with the white letter “F” in the middle? Of course, it’s Facebook. Whether you want to create your own social media kit or you’re going to have a professional make it, it’s important to know the steps involved.
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